In Organizations the lines of responsibility and cooperation can be blurred. To avoid potential for confusion, Product Management must establish a repeatable process.
Below find a few examples of what can go wrong.
Examples
of common Product Opportunities
Perceptions
Possible Root Cause(s)
Possible Solution(s)
Productivity seems low.
Why do things take so long?
Release Initiatives/
Features too big
Lack of Communication
Agile suggests
breaking down the problem into prioritized and smaller components
Spend more time on
Communications
Why can't we get it
right the first time around?
Lack of detailed User
Stories
Lack of comms with
clients and “business”
Lack of Quality
Control
More Prototyping
More detailed
discussions early on
UX review sessions
early on w/ clients
Better defined user
stories
Do we have
our priorities right?
Are we leveraging
resources for purposes not directly aligned w/ plans?
Planning and/or Comms
doesn't work
Transparent and well
communicated Product Planning and Roadmap Process
Are we solving
our clients critical problems?
Lack of comms with
clients and “business”
Lack of Vision?
More frequent
interaction with clients (and with sales and support team)
Clients don't know
or think that we're better than our competitor(s)
Lack of Competitive
Analysis
Well-defined and
well-communicated Competitive Differentiators
I'm not sure I like the
GUI, can't we do better?
Everyone will have a
different opinion about GUI? Which one is right?
UX preview sessions
with users
Work with UX experts
if you can
I never know where we
stand with our new Releases
Poor comms
Product must (!)
facilitate frequent comms to/with stakeholders
My Developers don't get
enough details to do their jobwell
Lack of PM or
Business Analyst resources
Identify what else
they are working on and fix that situation